How to Start Reselling Hosting Services to Your Clients

Reseller hosting is a fantastic opportunity for digital agencies to create an additional revenue stream while offering clients an essential service. However, successfully reselling hosting services requires more than just having the right package. It’s about positioning, packaging, and promoting the service effectively. If you’re ready to add reselling hosting services to your agency’s repertoire, here’s how to market them to your clients and integrate hosting into your offerings seamlessly.

Before you can market hosting to your clients, you need to understand their specific needs. Ask yourself and/or your clients:

• Are they primarily concerned with performance, security, or scalability?
• Do they struggle with managing their own hosting or finding reliable support?
• How can hosting be positioned as a value-add to your existing services, such as web design or development?

Use your insights to craft tailored hosting solutions. For example, a small business client may prioritise affordability, while an e-commerce store will value uptime and security. This could be also be a great time to review your retainer strategy. Check our ultimate guide to retainers for agencies for a solid foundation of how to offer your clients more and increase your monthly profits. 

Clearly articulate these benefits in all your marketing materials. Whether you want to start a web hosting company or just become a reseller hosting provider for your trusted customers, your clients likely already have hosting, so why should they transfer their site to your server space? Emphasise the unique advantages of working with you instead of a standalone hosting provider:

• One-stop shop – Clients can manage their website and hosting with the same trusted agency.
• Simplified support – They’ll receive personalised service and fast resolutions directly from your team.
• Tailored solutions – Your hosting packages are optimised for their specific business needs.

Reselling hosting services to your clients should benefit them as much as it does you. So, make sure you highlight the benefits of your reseller hosting plan to your clients.

Instead of offering generic hosting plans, build packages that reflect the services your clients need most. For example:

• Basic Hosting Plan – For small businesses with simple brochure-style websites. No thrills, no frills, just secure, reliable hosting.
• Growth Hosting Plan – For businesses that expect moderate traffic and require enhanced performance.
• E-Commerce Hosting Plan – With features like scalability, performance boosts in busy periods and additional security measures.

By presenting hosting in pre-packaged tiers, you make it easier for clients to understand and purchase.

Top tip: Make your hosting packages scalable. When your clients’ websites grow, the plan can grow too. With Nimbus as your web hosting provider, this is really simple. Select the hosting plan you like, if things are getting a bit tight on your VPS server, increase your plan. Our reseller web hosting plans are endlessly scalable so we’re the perfect partner for your new web hosting business.

Even with incredible web hosting services from us, reseller hosting isn’t a get-rich-quick scheme. In fact, most agencies don’t offer it as a separate solution at all. For most agencies, a reseller hosting package is an integral add-on for the right client. For example:

• If you design websites, include hosting as part of the package.
• When selling maintenance plans, highlight how managed hosting is included for peace of mind.
• Offer hosting as part of an SEO retainer so website updates, security and performance are top-notch. 

By bundling hosting with your other services, you make it more convenient for clients to say yes while differentiating your offering from competitors.

One of the biggest hurdles to selling hosting is convincing clients you’re a reliable hosting provider. Build trust by showcasing your expertise:

• Share case studies of successful websites you’ve hosted.
• Publish testimonials from clients who’ve benefited from your hosting services.
• Highlight your technical support capabilities and uptime guarantees.

A reputation for reliability will help clients feel confident in your hosting services and will make them excited to sign up!

When marketing hosting services, avoid overly technical jargon that might confuse clients. Instead, focus on outcomes:

• “Reliable, fast hosting for your business website.”
• “Seamless hosting that scales with your growth.”
• “Let us handle hosting so you can focus on your business.”

The key is to communicate how your hosting solutions solve problems and deliver tangible benefits not confuse your clients into submission.

To get the word out about your hosting services, leverage the marketing channels you’re already using:

• Email marketing – Send a campaign to existing clients introducing your hosting packages. Highlight how they complement your other services.
• Website – Dedicate a landing page to your hosting solutions, complete with package details, pricing, and testimonials.
• Social media – Share posts about your hosting services, emphasising ease of use and reliability.
• Client conversations – Train your team to mention hosting as an option during discussions about new projects.

Make hosting a visible and natural extension of your services, so that over time, your clients are asking you about them during first meetings.

Encourage clients to try your hosting services by offering promotions such as:

• A discount for bundling hosting with other services.
• A free month of hosting for signing up.
• A limited-time bonus, such as free site migration.

These incentives can help overcome initial hesitation and drive adoption.

Once clients are onboard, retaining them is all about providing consistent value in everything you do. Regularly communicate updates about their hosting, such as performance improvements or security upgrades. Offer periodic reviews to ensure their hosting plan still meets their needs, and always be proactive in addressing potential issues.

Monitor the success of your hosting reselling efforts. Are clients signing up? Are they staying? Use client feedback and performance metrics to refine your packages, messaging, and marketing strategies over time.

You may never build your own web hosting business starting with reseller hosting, but you will add more value to your clients and pick up a bit of additional income for your agency without the headache of owning and maintaining your own servers.

Reselling hosting services isn’t just about selling – it’s about creating a seamless, value-packed experience that solves client problems and deepens their trust in your agency. By positioning hosting as an integral part of your offerings, crafting tailored packages, and using clear, client-focused messaging, you’ll turn hosting into a powerful revenue stream that enhances your client relationships.

Start integrating hosting into your services today, and watch your agency – and your clients – grow together. Check out our hosting packages, take a platform tour and see why Nimbus offers hosting services that are perfect for reseller hosting resources.