Why choose a retainer model for your agency?
Retainers provide more than just consistent income – they foster trust and deliver value month after month. Here’s why agencies and clients love retainers:
Reliable revenue streams – Predictable income that lets you focus on growth.
Long-term client relationships – Built-in loyalty and deeper collaboration over time.
Priority access for clients – Deliver faster response times and added value to your most important clients.
Download your free guide now!
Whether you’re new to retainers or looking to refine your approach, this guide is designed to help you succeed with a clear, step-by-step approach. Download it now to start implementing strategies that will:
- Attract high-value clients ready to commit to your services.
- Elevate your agency’s reputation through consistent, high-impact support.
- Scale your business sustainably, without the constant need to find new projects.
Agency retainer FAQs
1 What is an agency retainer agreement?
An agency retainer agreement is a recurring monthly or quarterly basis where the client pays to secure ongoing services or hours. For agencies, retainer agreements mean predictable income, enabling better workforce planning and client management. For clients, they guarantee priority access and the assurance that your expertise is just a call away.
Retainers align interests, allowing agencies to focus on proactive, results-driven work rather than scrambling for projects. This structure fosters communication, trust, and efficiency, paving the way for a thriving, long-term partnership. So, retainer agreements are beneficial to both you and your client.
2 Are retainers really worth it?
Yes! Retainers reduce financial uncertainty and make it easier to plan for growth. Plus, they allow you to focus on strategic work that deepens client relationships and drives value over time.
3 What kind of services can be offered on retainer?
Retainers work well for services like ongoing SEO, content creation, website management, development, social media and even monthly consulting. They are ideal for multiple projects from the same client as a creative agency can then split the time equally between each creative team more effectively.
The key is to create a marketing retainer that provides clients with great value without selling your agency short. Ready to make your first marketing agency retainer? Download our guide and get started today!
4 How do I transition my agency to a retainer model?
The guide covers how to package, price, and pitch retainers, as well as a smooth process for converting current clients to this model.
Don’t Wait – your road to predictable growth starts here!
Download The Ultimate Guide to Packaging, Pricing, and Positioning Retainers for Agencies now and transform your approach to agency revenue.