Top 7 benefits of green web hosting for digital agencies

Let’s start with the obvious one. By choosing green web hosting, you’re reducing your carbon footprint. Traditional hosting can be very energy-intensive, but green web hosting providers use renewable energy sources like wind or solar power, making your digital presence much more eco-friendly.

The internet as a whole consumes enough energy each year to run Argentina! All told, internet use accounts for 3.7% of global carbon emissions. So, you can imagine how damaging this is to the earth if you aren’t using web hosts who use green energy and energy efficient data centres. Switching to green web hosts ensures that you aren’t part of the problem but part of the solution.

Our National Agency Sustainability Report found that nearly 70% of clients are likely to change their agency if they cannot prove their green credentials in the next 12 months.

Businesses often talk about sustainability and corporate social responsibility. What better way to practice what we preach than by hosting our websites in an environmentally friendly manner? It’s a great way to show your clients and audience that you’re committed to making a positive impact.

Using a green hosting plan not only allows you to walk the walk and talk the talk, though. If you have any clients that need website hosting, you can resell your green web hosting to them and they can enjoy green hosting too!

Offer your clients a free website migration to more energy efficient servers, make a little bit more money from the relationship with no additional work and ensure your clients carbon footprint has just been reduced too.

Speaking of making an impact, being associated with green hosting can boost your brand image. Consumers are becoming increasingly conscious of the environmental impact of their choices, so aligning your business with eco-friendly practices can set you apart from the competition.

The next time a client with energy efficiency on their mind comes knocking, you can tell them all about how your hosting is powered by renewable energy and that you are confident you can lower their digital carbon footprint for them. 

See how Altavia, a shopper marketing agency, made the switch to green web hosting with Nimbus and positioned themselves as an industry leader in sustainable web design!

Green hosting isn’t just good for the planet; it’s also good for your website’s performance. In almost every case, when someone switches to Nimbus’ eco hosting, their websites run faster than they did with their previous hosting provider.

This is because we’ve invested in state-of-the-art infrastructure, meaning faster loading times and better overall performance for your sites. So, whether you need WordPress hosting or more bandwidth to host more websites, Nimbus is a proven green hosting provider as certified by the Green Web Foundation. Whether you’re environmentally conscious or just want to improve the speed of the online businesses you work with, Nimbus gives you the capability to do both.

As your digital agency grows, you need a hosting solution that can keep up with your expanding needs. Nimbus offers scalable solutions that can accommodate everything from small brochure sites to large e-commerce platforms without compromising on sustainability.

Our efficient technology and data centre are here to help you stay carbon-neutral and profitably grow your business. Hosting websites with Nimbus can start small and grow into a very successful side of your business.

Data security is a top priority for any digital agency. With our green hosting, you can rest assured that your data is in the safest hands. We employ state-of-the-art security measures to protect your client websites from cyber threats and data breaches.

Our NimShield product is a special security add-on that you can profitably resell to your clients. It guards against 99% of harmful viruses and cyber-attacks and is powered by a self-learning system that gets stronger with each attack.

When something goes wrong with your website, you need help fast. Many of our customers rate our excellent customer service as the best in the hosting world, but really, it’s just our team doing what they do best – helping our customers as efficiently as our hosting. Clients see us as an extension of their team. 

We offer 24/7 support from an expert team to ensure that any issues are resolved promptly and efficiently. If you’re frustrated with your current web host, we bet it has something to do with their customer support – or lack of it. 

Our customers make the switch to Nimbus to reduce their carbon emissions and enjoy free migrations and world-class reliability but stay for the highly rated support. Customers have transformed their service support operations by partnering with Nimbus. 

As you know, the web hosting providers you use can have an impact on your search engine rankings. If your hosting is slow, your websites are slow then your rankings are likely to be negatively impacted. However, with fast hosting, your client’s websites will flourish! And, if you’ve got a solid foundation of SEO and great content, the website will quickly gravitate to the top spot of Google. Give your client’s websites a competitive edge in the SERPs with lightning fast website speeds using Nimbus.

Finally, by choosing green hosting, you’re joining a growing movement of businesses and individuals who are committed to building a more sustainable future. Together, we can make a real difference and leave a better world for future generations.

Green hosting isn’t going to make your agency carbon neutral overnight, but it will help your sustainability efforts. Our handbook to reducing digital carbon footprints is a really valuable tool for agencies looking to reduce their carbon footprint if you’d like to learn more.

Ready to make the switch to green hosting? Get in touch today for a free platform tour from one of our amazing sales team and start reaping the rewards for your business and the planet.