Drive Growth For Your Agency Using AI – Webinar Insights

In a recent webinar, hosted by Nimbus, our very own Mike Crook and Heather Murray cut through the hype and shared actionable insights into implementing profitable AI for agencies. Mike is our MD – paving the way for sustainable hosting for agencies. Heather is the CEO of AI for Non Techies who made a causal $75m pipeline for clients like Salesforce, Nokia and Mitsubishi all with the help of AI.

With successes like this, we couldn’t think of a more qualified person to teach us and our audience about using AI to drive growth. If you missed the webinar, there’s still time to catch it, but here are some key takeaways.

Heather started the webinar by pointing out the strengths and weaknesses of the paid versions of the big four LLMs (Large Language Models) which include: 

• ChatGPT 
• Claude
• Gemini
• Copilot

As Heather points out, each can be a valuable asset to your agency, it just depends on what you feel you’ll get out of each tool. Whichever you decide to use, don’t restrict yourself to just one. Use in-built AI tools to streamline workflows in things like Hubspot and turbo-boost your productivity with automation. This simple change in working can increase productivity massively.

Heather uses five AI tools every day. While this may seem excessive, it makes a lot of sense when you see Heather’s workflow (this is just a short example):

By implementing these tools, you can quickly build automations for tasks that could take hours to implement and several team members! Using the strengths of multiple AI tools rather than just one, you can streamline the process even more. Even if your teams aren’t heavily focused on sales, you can build workflows with AI tools that can speed up internal processes and help your team manage meeting notes, task creation, planning sessions, ideation and a great deal more.

Heather shared so many valuable AI tools in this webinar that it would be impossible to discuss them all here, so we’ll focus on one – Sybill. This is a note-taking tool that has revolutionised the way meeting notes will be taken forever. 

Firstly, it records the entire meeting, and can even distinguish between business discussions and friendly chats. It can then provide an overview of what is discussed, actions that should be taken following the meeting, and much, much more!

If you have a lot of in-depth discussions with clients, Sybill is an extremely valuable AI tool for your agency. It can free up your team members to focus on what’s being said and deliver an actionable list of tasks based on the meeting instantly.

AI is an excellent resource, but it isn’t perfect! It makes mistakes, and Heather even proved this in the webinar! You need to know the risks and the limitations of AI and work with them in order to grow your agency and streamline workflows. For example: 

Hallucinations – AI tools can imagine facts and figures that aren’t correct. So fact-checking everything from the tools you’re using is vital! Particularly if your goal is to use these tools for final products that you’re delivering to customers or that you are going to post on your client’s websites. 

Copyright and plagiarism – AI can and will plagiarise almost everything it produces and doesn’t let copyright laws get in the way of a good piece of content! So, for content planning and briefing, it is an excellent tool, for final pieces of content, not so much!

There are nearly 300 AI tools on the market already. While some will never offer much value to your agency, others could be the missing the link to take your agency to the next level! So, stay up to date with all of the new AI tools being released and look for new tools that can help your team complete their tasks efficiently and within budget!

We don’t want to spoil the rest of the amazingly valuable information that Heather shared on this webinar as it is well worth watching whether you are new to AI or have been using it for years. From scheduling tasks in your calendar to diving into the most credible sources for content on the web, AI is a must-use tool in many industries. But in the fast-paced digital agency world, it can help your teams focus, improve quality and productivity ensuring that the sky’s the limit for your agency!

Thank you to everyone who joined us on the webinar, we’re sure you took just as much away from it as we did. And thank you to Heather for her informative and fun discussion on AI. It is certainly something that Nimbus will be implementing into our workflows moving forward!